Website Analytics, Chat & WhatsApp

Analytics: We use first-party website analytics to understand visits, page views, device/browser categories, referral sources, campaign parameters and conversion clicks such as app-download and WhatsApp clicks. Raw visitor IP addresses are not stored in the analytics event database; a server-side HMAC is used for aggregate uniqueness.

Live chat: If you choose to start live chat, we process the information you submit, such as your name, email, phone number and chat messages, to provide customer support. Chat conversations may be retained for support, quality and dispute-resolution purposes.

WhatsApp: The website may provide a WhatsApp Click-to-Chat link or, when enabled by the administrator, connect to the Meta WhatsApp Business Platform. WhatsApp/Meta may separately process information under its own terms and privacy policy. Do not submit sensitive personal information through chat or WhatsApp.

Consent: Starting website live chat requires an explicit consent action. You can choose not to use chat. WhatsApp Click-to-Chat is an optional outbound communication channel.

Security: Administrative credentials, database credentials and WhatsApp Cloud API tokens are stored server-side and are not exposed to visitors.

WhatsApp communications and opt-out

Where you contact FirstOn through WhatsApp, we may process your phone number, message content, attachments and delivery/read status to provide support and operate requested communications. You can opt out of marketing WhatsApp messages at any time by replying STOP/UNSUBSCRIBE where supported or by contacting us. Opt-out requests are recorded to prevent future bulk marketing messages. Transactional/service messages may still be sent where legally permitted or necessary to provide a requested service.